Best Performing Prompt Questions
These are the Prompt questions/statements that have performed best both in terms of customer response rates and quality of responses given:
What insights are we trying to capture?
Convince prospects why they need my company if they’re already working with an alternative solution provider
Create urgency to buy by surfacing the risks of doing nothing
Push buyers to want to make a change by showcasing how others realized they needed to make a change
Support a competitive replacement campaign
Educate buyers on how to buy in a way that favors your strengths
Address prospect’s doubt that their organization will make good use of a solution
Give prospects a view into what it is like to implement your solution
Give prospects a view into what it is like to implement your solution
Overcome objection that people are already used to a free or inferior solution
Showcase competitive differentiation that has helped you win new customers
Provide proof of a benefit
Provide proof of a benefitProvide proof of a benefit
Get people to think of your solution as a “must have”
Enable cross-selling or upselling at time of initial purchase or soon after
Earn trust by being incredibly transparent, while addressing the most frequent question asked on customer reference calls
Give advice that answers another of the most frequently asked questions on customer reference calls
What insights are we trying to capture?
What incremental value have you gotten from working with <our company> above and beyond what you get from <alternative>?
What brought it to a head and made you realize you can’t keep doing what you were previously doing?
What was going on in your business that triggered the need for a <type of solution> and caused it to be a priority?
Why did you decide to upgrade from <competitor> to <our product>?
What criteria did you use to evaluate and select a <type of solution> solution?
What should people do to get the most value out of working with <our company>?
What was the process of deploying <company/product> like for your organization?
What advice do you have for people who think they don’t need <product> because they already use <alternative 1> or <alternative 2>?
What made you trust <our company> with this important decision?
Give me some examples of how working in <product> improves everyone’s <benefit>?
Why is a <type of solution> solution like <our company> essential for any organization going agile (or other strategic shift)?
Why is it important to have <your company> provide <upsell product or service> along with <the core product/service purchased>?
What pitfalls have you hit along the way and how did <our company> help you through it?
What would you do differently this time if you were to start all over?