Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and she encompasses a RockStar customer to the fullest. One key driver to her success as a...
SlapFive: what’s in a name?
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SlapFive Guide to Remote Interview Preparation
How to Prepare to be Interviewed Remotely Before the interview: Make sure you can open a session on Zoom or whichever video conferencing platform being used, and check that your speakers and mic work. Your web camera should be at eye level, not above or below. If it...
Guide to SlapFive’s Best Performing
Best Performing Prompt Questions These are the Prompt questions/statements that have performed best both in terms of customer response rates and quality of responses given: What insights are we trying to capture? Convince prospects why they need my company if they’re...
SlapFive’s Best Practices for measuring
Measure the Impact of Customer Voice at Each Stage of the Customer Lifecycle What’s so great, and so challenging about unleashing your customer voice is that it can be used to earn trust and drive action at literally every stage of the customer lifecycle. Here...
What is the role of Customer Marketing
What is the role of Customer Marketing? Done well, and done strategically, Customer Marketing is one of the most important functions in any company. Unfortunately, the Customer Marketing profession doesn’t get the recognition, rewards, and resources it deserves. There...
The Customer Led Growth Manifesto
How the Customer-Led Growth movement started It was November 2018, but I remember it like it was yesterday. That year I had conversations with three business collaborators – Steve Rankel, Howard Fields, and Bill Stone – who had all independently come to the same...
Building Effective Partnerships with Sales and Sales Enablement to Showcase Value
Demonstrating the value of your product or service is paramount. duh! But how can you effectively collaborate with sales and sales enablement to achieve this goal? Let’s dive into some strategies that have shown success, as well as those that have encountered...
Proactive Customer Stories
If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and customers, your sales team, and customer success, does it even...
Leveraging the Voice of your Customer with the Power of Remote Capture
Elevate Your Customer Voice with SlapFive Customer Content. SlapFive makes it drop-dead simple to Capture your customer stories in audio, video and text, in your customers’ own voice; Manage and organize all you customer content assets in a central place;...
Building an Influenced Customer Program: Driving Growth Through Advocacy
Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers to influence...
SlapFive: what’s in a name?
SlapFive is the ultimate expression of shared success.
Imagine this. You’re walking to the batter’s box, your team down by 2, runners at first and second. Here’s the pitch…you swing…long drive to deep centerfield… it’s gone. You round the bases, and as soon as you step on home plate, the two runners are there to slap you five. You go to the dugout, and the whole team is in line to give you slap fives.
There’s no better feeling than hitting one for the team. And there’s a reason it feels so good. It’s called oxytocin, one of our happy chemicals, and your body has just gotten a huge dose of it.
Slap fives are simple acts of physical contact that reinforce the bond you share with your teammates, and the commitment you have to work together to achieve a shared successful outcome…winning the game.
What if you were at the same ballpark with just one friend, who’s throwing you BP, and you use the same bat to hit the same ball over the same fence? It’s just not the same as when the home run helps your team win.
SlapFive is the ultimate expression of shared success. That’s why we picked it as the name for our company. Our mission is to help companies create shared success with their customers, and showcase that success to win more customers.
We envision a world where there are reasons for slap fives to happen in business just as much as they do in our personal lives. When you work together with others in your company towards a common goal…to make your customers successful. And when your customers work together towards a common goal…to make each other successful, and in turn your company successful.
Try it. Next time you and a colleague do something that results in a successful outcome for your customer, give that colleague a slap five, and let the oxytocin do its thing, making you both feel great. Just don’t be surprised when that customer gives you a slap five.