Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and she encompasses a RockStar customer to the fullest. One key driver to her success as a...
WebJam summary; Watch the replay
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SlapFive Guide to Remote Interview Preparation
How to Prepare to be Interviewed Remotely Before the interview: Make sure you can open a session on Zoom or whichever video conferencing platform being used, and check that your speakers and mic work. Your web camera should be at eye level, not above or below. If it...
Guide to SlapFive’s Best Performing
Best Performing Prompt Questions These are the Prompt questions/statements that have performed best both in terms of customer response rates and quality of responses given: What insights are we trying to capture? Convince prospects why they need my company if they’re...
SlapFive’s Best Practices for measuring
Measure the Impact of Customer Voice at Each Stage of the Customer Lifecycle What’s so great, and so challenging about unleashing your customer voice is that it can be used to earn trust and drive action at literally every stage of the customer lifecycle. Here...
What is the role of Customer Marketing
What is the role of Customer Marketing? Done well, and done strategically, Customer Marketing is one of the most important functions in any company. Unfortunately, the Customer Marketing profession doesn’t get the recognition, rewards, and resources it deserves. There...
The Customer Led Growth Manifesto
How the Customer-Led Growth movement started It was November 2018, but I remember it like it was yesterday. That year I had conversations with three business collaborators – Steve Rankel, Howard Fields, and Bill Stone – who had all independently come to the same...
Building Effective Partnerships with Sales and Sales Enablement to Showcase Value
Demonstrating the value of your product or service is paramount. duh! But how can you effectively collaborate with sales and sales enablement to achieve this goal? Let’s dive into some strategies that have shown success, as well as those that have encountered...
Proactive Customer Stories
If a tree falls in the woods, but nobody is around to hear it, did it actually fall? If you create customer stories and case studies, but the content isn’t relevant to the right segment of buyers and customers, your sales team, and customer success, does it even...
Leveraging the Voice of your Customer with the Power of Remote Capture
Elevate Your Customer Voice with SlapFive Customer Content. SlapFive makes it drop-dead simple to Capture your customer stories in audio, video and text, in your customers’ own voice; Manage and organize all you customer content assets in a central place;...
Building an Influenced Customer Program: Driving Growth Through Advocacy
Building and nurturing a successful influenced customer program is an effective way to drive growth and establish strong relationships with your customers. By leveraging the power of advocacy, you can tap into the authentic voice of your customers to influence...
WebJam summary; Watch the replay
We got some great feedback on the WebJam that David Meerman Scott and I did on November 3.
One attendee said that this convinced him to put customer proof tactics aside for now and come up with a more holistic strategy for 2017 to avoid the Random Acts of Customer Proof syndrome. He likes the approach of taking a more surgical approach, and how to get customers to contribute their stories by asking for experiences and feedback rather than endorsements and testimonials.
Another attendee said “I thought the webinar was great and it was indeed full of great advice, thanks!” She suggested digging deeper into how to capture the spontaneous testimony without losing the spontaneity. Great topic for an upcoming webinar.