Today I am pleased to announce our FIRST RockStar Award recipient. Kim Plank, Customer Success Marketing Manager at Acumatica! Kim has been a SlapFive customer since 2018 and she encompasses a RockStar customer to the fullest. One key driver to her success as a...
ABM with Customer Voice for Net New Business? Get in the know if you are not already doing this!
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SlapFive Guide to Remote Interview Preparation
How to Prepare to be Interviewed Remotely Before the interview: Make sure you can open a session on Zoom or whichever video conferencing platform being used, and check that your speakers and mic work. Your web camera should be at eye level, not above or below. If it...
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ABM with Customer Voice for Net New Business? Get in the know if you are not already doing this!
Hello SlapFive RockStars! I am excited for this week’s topic; an inside look at last month’s webinar as part of our Technique of the Week training series.
Our CEO and Co-Founder Jeff Ernst led the training and really wanted to call the session; ‘Stop doing ABM by trying to jackhammer the same old, tired messages into target accounts and people who don’t want to hear from you, and instead develop champions who spread the value they’ve experienced with colleagues who are eager to hear from them.’ Informative yes, but I said NO WAY that is way too long. So simple and to the point we settled on the title ‘Scaling ABM with Customer voice.’
I want to share some key objectives that were covered. One point that Jeff covered really well was about Net New Business and Customer Voice when you are focused on Account Based Marketing. Take a listen to his response below.
To learn more you will have to check out the replay video on demand here. Have a topic idea you would love to learn more about? Shoot me at note at dana@wordpress.slapfive.com.
Upcoming training classes and registration links can be found here.