Jeff Ernst gave the concluding keynote at the Customer Advisory Board Conference on March 28, 2023. Jeff was asked to inspire expand the thinking of Customer Advisory Board managers by showing them how they can elevate their roles …
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What is Customer Reference Management Software? 3 years ago
And what’s wrong with it? What is Customer Reference Management? And what is Reference Management Software? That depends on who you ask. To most companies, it is done like the “Wild Wild West”, where sales reps are on …
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How to make the case for Customer Marketing resources 5 years ago
How to make the case for Customer Marketing resources A Customer Marketing leader reached out to me last week with a question I get a lot during budget planning season:- “How can I make the case to my …
Read moreShift from Paid Customer Advocacy to Earned Customer Advocacy - Part 2 5 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 2 After posting last week about why companies need to shift from Paid Customer Advocacy to Earned Customer Advocacy, I poked some bears…a few CMOs at hyper-funded tech …
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Shift from Paid Customer Advocacy to Earned Customer Advocacy - Part 1 5 years ago
Shift from Paid Customer Advocacy to Earned Customer Advocacy – Part 1 Why should you shift from Paid to Earned Customer Advocacy? Before talking about Earned Customer Advocacy, let’s start with some everyday situations to make the point. …
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What are the SlapFive Moments in your Customer Journey? 5 years ago
What are the SlapFive Moments in your Customer Journey? SlapFive Moments help you the Customer facing professional bring the voice of the customer to life at the right moments. What is a SlapFive Moment you may be asking …
Read moreEverything Happens for a Reason - Dana's Year End Review 6 years ago
Everything Happens for a Reason – Dana’s Year End Review As we say goodbye to 2019 and start a new year and a new decade, I wanted to take some time to reflect on some amazing experiences I …
Read moreSlapFive announces their Customer Voice program 7 years ago
SlapFive announces their Customer Voice program TGIF! We are rolling into a heat wave here in Boston this weekend but there is even hotter news to report from the SlapFive front. Today we officially rolled out and formalized …
Read moreABM with Customer Voice for Net New Business? Get in the know if you are not already doing this! 7 years ago
ABM with Customer Voice for Net New Business? Get in the know if you are not already doing this! Hello SlapFive RockStars! I am excited for this week’s topic; an inside look at last month’s webinar as part …
Read more'How to get your customers to talk' Webinar Recap and Q&A 7 years ago
‘How to get your customers to talk’ Webinar Recap and Q&A Earlier this month we hosted ‘How to get your customers to talk without bribery or torture tactics’ as part of our new Technique of the Week Training …
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